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Investment in marketing

By OGCbuying.solutions

A new marketing strategy and action plan is currently in development to reflect the new public sector procurement environment, our new targets and business model.

Buying Solutions is also making a significant new investment in product marketing to reflect our new category management focus. We expect suppliers to be major beneficiaries of these initiatives.

We are in the process of recruiting a senior marketing professional to the position of Head of Product Marketing, reporting directly to the Marketing and Communications Director.

This person will be responsible for providing vital marketing support to the category management teams, each of which will have its own dedicated Senior Product Marketing Manager (see list below). The Head of Product Marketing will have a thorough understanding of the UK's public sector structure, hierarchy, responsibilities, objectives and targets.

They will ensure that a co-ordinated marketing activity plan is produced featuring effective initiatives specifically-tailored to the individual needs of each category - and make sure that productive relationships and communications channels are maintained at all times.

Senior Product Marketing Managers:

  • Travel and Utilities - Susan Leese
  • Professional Services - Sam Sturman
  • Facilities - Rose Hines
  • IT Software - Carolyn Dauncey
  • Telecoms Networks - Tony Brown
  • IT Hardware - To be announced
  • eCommerce - Head of Product Marketing

Procurement Solutions event

Procurement Solutions for the public sector (PS08), will remain a key marketing opportunity for suppliers. PS08 will be held on June 11 and 12 2008 at Earls Court.

Co-located with the Government Computer show, the combined number of visitors for the 2007 event was just under 5,000.

Remember. Suppliers need to be there in order to capitalise on invaluable opportunities to develop new business.

The Buying Solutions stand will be zoned to reflect the new category management structure of the organisation, providing clear focus on all the detail of our operations in each category with expert staff on hand to answer all your questions.

For more information about exhibiting at PS08 please contact Alan Dunn on 020 7061 3260 or by email alan.dunn@kable.co.uk

www.procurementsolutions.gov.uk

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